Our Financial Professionals
Our mission is to work closely with our clients to design financial strategies that provide confidence and clarity while also helping to protect their future. Using customized plans that are created through a true partnership, we empower our clients to weather the inevitable challenges that our complex financial world presents.
Andrew O'Neill
President & Founder
With nearly two decades of experience in financial advising, Andrew is passionate about helping clients achieve their financial goals and transform their relationship with money. He specializes in cutting through the financial noise, guiding families to build airtight retirement income plans that provide peace of mind for the future. By focusing on clarity and strategic planning, Andrew empowers his clients to stress less about finances and focus more on living their best lives. Outside of work, he enjoys spending time with his family, staying active, and volunteering in his community.
Joshua Wills
Director of Operations
After graduating from Michigan State University, Josh found himself working in the medical field for years before finding his way into the financial world. His growing interest in investing and the intricacies of personal finance landed him at O’Neill Asset Management, where he handles much of the behind-the-scenes action to create a fluid client experience.
Away from the office Josh enjoys quality time with his family and friends, being active by enjoying the outdoors, and oh – he’s also quite the drummer! Josh resides in the Jenison area with his wife, Maggie, and their newborn son, Wesley.
Michael Potter
Lead Advisor
Michael has always had an interest in numbers and economics. He’s got an accounting background that eventually led him to earn his CPA to prove it! Michael enjoys a challenge, he saw an opportunity to use his gifts to help with the stress, confusion, and difficulty that people and businesses face when it comes to proper financial planning.
Outside of the office Michael challenges himself physically by participating in marathons, including the Boston Marathon and Chicago Marathon. He loves boating and water sports in the summer and skiing in the winter. Michael resides in the Wyoming area with his wife, Lauren. They just welcomed their daughter, Madelyn, into the world in April 2022.
Miguel Arjona-Rodriguez
Director of Marketing
Born in a third world country, Miguel has always had a passion to help underserved communities with their finances in one way or another. Miguel studied Sales and Business Marketing at WMU while working as a Solopreneur freelance-marketer helping small businesses grow their Digital Marketing and increase revenue. This came to be very helpful when he found his way into the financial service industry as a Life Insurance professional.
Away from work you can find Miguel working out at the YMCA, sharpening his jiujitsu skills, or enjoying quality time in the outdoors with his family and friends. Miguel resides in Grand Rapids, MI with his wife Kayla and puppy Milo.
Jacob Ahern
Director of Client Relations
After his career in the military, Jake earned a bachelor’s degree from Central Michigan University and started working in the insurance industry. From his experience as an insurance professional, he found a passion in the investing side of the financial industry. Jake is a valuable player to the team who brings positive energy to not only the office but all clients who get to interact with him!
Jake enjoys being active outdoors, playing darts, and is quite the baller on the court! Outside of the office, he also appreciates spending quality time with his Wife Chanda, and newborn girl, Leighton. They currently reside in the Wyoming area.
Benjamin Dykstra
Client Relations
Joining the team in 2024, Benjamin is a graduate of Calvin University, BA Theology, 2010.
With 8 years of retail experience, 4 years of executive leadership, and the past 2 years business consulting, Ben brings a high level of personalized service to the O’Neill Client Experience.
An accomplished musician, Ben joyfully contributes time and talent outside of work to participate in his church band. He also enjoys long bike rides with his 4 kids, hikes in nature with canine pal Juno, and early morning coffee on the deck with Mrs. Dykstra.
Joseph Snyder
Operations Assistant
Bio Coming Soon
Dan Dyer
Investment Advisor
Dan Dyer was born and raised in Kalamazoo, MI. He attended college in Grand Rapids, MI where he lived for 10 years. He now lives in sunny San Diego, CA. He works with clients in both his resident state of California and his home State of Michigan as well as Texas, Illinois, Florida, and Georgia.
Dan specializes in working with individuals and employees to help them understand their financial opportunities and plan for a brighter future. He has a passion for educating and empowering his clients to understand and execute on complex financial strategies.
Dan also has a passion for health and fitness having lost over 80 pounds and maintained that weight loss for nearly two years, he enjoys learning and sharing about health and fitness daily.
Strategic Alliances
Ryan Bytwerk
Investment Advisor
Travis May
Investment Advisor
Meaghan Miracle - J.D.
Miracle Law PLLC
Don Perry
Better Tax
Services
Ashton King
Agency of Farm Bureau Insurance